Designed for life
Building for your lifestyle
Freedom to choose
Unique home designs that let you dream
Custom home plans put a dynamic living experience within your reach. You deserve to stand apart from the crowd and our cutting-edge designs take you to the next level of enjoying life.
Our passion to take your house plans from concepts on paper to a family home guided the launch of Sketch in 2016. Our architectural design firm, based in Barrie, thrives on creating exceptional custom builds that express your personal connection with your home: your sanctuary. We’re experienced in working with growing families, cottage lovers, empty nesters, hobbyists, and busy business owners. We understand things don’t always stay the same, life changes and so do needs. That’s why we constantly deliver complete solutions to your ever-evolving living needs.
But we believe the perfect home design begins with the idea that sprouts in your mind. And we are determined to turn that vision into a reality, because we love the challenge of creating perfection from nothing.
And it’s not just about the design process for us. We believe in providing you with a seamless transition from only imagining your house to actually living in it. Delivering a high-quality product that you can proudly call home is the essence of Sketch.
team sketch
Home design that tells your story
We get just as excited about your home as you do. If we don’t feel your passion for the house, how will we design it? Each of us brings a unique skill to the table but we’re equally dedicated, committed, and willing to take this journey of success with you.
Matt Reid
Principal
C.E.T.
Designing spaces that feel deeply personal has always been my passion. My heart lies in creating custom homes that reflect the unique lives within them. For me, the process is about building a genuine connection with you—collaborating to bring your vision to life.
As someone with a family of my own, I understand the nuances that make a house truly work for everyday living. And as a nature enthusiast, I strive to integrate your home seamlessly with its surroundings. Crafting a custom home is like completing a puzzle—every detail aligned with your goals and aspirations.
Beyond single-family homes, I also bring expertise in multi-unit residential design. And now, as our team begins to branch into small-scale commercial projects, we’re excited to apply the same thoughtful approach to boutique developments and tailored workspaces. No matter the project, my commitment remains the same: creating spaces that are functional, beautiful, and deeply intentional.
Katie Cannell (Blimke)
Principal
BAID
I’m from the Barrie and Muskoka area, with over five years of experience in the interior design industry and an Honours Bachelor of Interior Design degree to back it up.
Design has always been more than aesthetics for me — it’s about creating a feeling. A home should be your sanctuary, a place that welcomes you with a sense of ease the moment you walk through the door. That feeling of belonging is what I aim to craft in every space I touch.
I approach each project with intentionality—layering beloved pieces with fresh perspectives, blending timeless character with new energy. My inspiration often comes from the natural surroundings, allowing each design to feel rooted and connected to its environment.
For me, interior design is deeply personal. It’s about storytelling, about shaping environments that reflect the people who live in them and the lives they’re building. Every project is a chance to create something meaningful — a space full of beauty, comfort, and memory.
Ethan Parkes
Architectural Technologist
I know that everybody dreams of being in their castle — maybe not a literal castle — but their own nurturing space that comforts them. The best part of my job is putting that within their reach by ensuring the build is stress free and that all matters go smoothly during construction.
Daniel Montanari
Architectural Technologist
I’ve always loved the process of bringing ideas to life—from the first sketch, to detailed designs, to construction where everything takes shape. Residential construction and design has been a true passion of mine, and each project offers something new to discover. With endless possibilities in every custom home, I value the creativity, problem-solving, and collaboration that turn a vision into reality.
Sarah Viviano
Executive Operations Manager
As Operations Manager at Sketch Design Build, I bring a deeply honed sense of organization and process. I manage project schedules, internal communications, and logistics to ensure our operations support creativity, craftsmanship, and a seamless client experience. My goal is to create structure and clarity so that our team can fully focus on designing and building beautiful, intentional homes.
Heather Reid
Administrator
My husband and I share a love for custom homes. We also greatly appreciate how good design improves peoples’ lives. That’s why I support him in the family business by keeping the office matters aligned and organized so Matt can concentrate on doing what he does best: designing custom homes.
Sarah Aulbrook
Social Media Coordinator
Our team uses years of technical expertise to produce each house design. But the homes also reflect a mindful and careful approach that captures clients’ unique home style and needs. My role is to showcase the crew’s heart and soul that goes into the house plans they conceive and build.
